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PRIVACY POLICY

Privacy Policy

Summary

This Privacy Policy explains how RCH Plastic Surgery (Aesthetic Plastic Surgery of Texas, PLLC) (“RCH Plastic Surgery,” “we,” “us”) collects, uses, and protects information when you visit www.rchplasticsurgery.com (the “Website”), contact us through it, or book an appointment online.

• We use your information to answer your questions, schedule consultations, and follow up with you.
• We do not sell your personal information.
• We use cookies and similar tools to understand how visitors use our Website and to measure and deliver our advertising. You can opt out (see below).
• This policy covers our Website. It is not our HIPAA Notice of Privacy Practices, which explains how we handle your medical information as a patient.

Sharing Medical Information With Us

Our email is designed for sensitive medical details, and we have a business associate agreement (BAA) with our email vendor. If you need to share your health history, medications, or photos of your body, please use email or call us at (903) 251-2765 and we will tell you the best way to share clinical information.

Our website forms and text messages are not designed for sensitive medical details. Please do not include your health history, diagnoses, medications, or photos of your body in a website form or text message.

Patient Information and HIPAA

Once you become a patient, the health information we create or receive about you is protected by federal and Texas privacy laws. How we use and share that information is described in our Notice of Privacy Practices, which you receive at your first visit and can request at any time. If anything in this Website Privacy Policy conflicts with the Notice of Privacy Practices about your medical information, the Notice controls.

Information We Collect

Information you give us

When you fill out a contact or appointment form, book online, call, email, or text us, we may collect your name, phone number, email address, the procedure or service you are interested in, preferred appointment time, and anything you choose to write in your message.

Information collected automatically

When you visit the Website, our systems and our service providers may automatically collect technical information such as your IP address, browser type, device type, operating system, the pages you view, the links you click, the website you came from, the date and time of your visit, and your approximate location based on your IP address.

Cookies and similar technologies

We and our service providers use cookies, pixels, tags, and similar tools. Cookies are small files stored on your device. They help the Website work, remember your preferences, count visitors, and help us measure and show our advertising.

How We Use Information

• To respond to your questions and requests, schedule consultations, and send the information you asked for
• To follow up with you about your inquiry by phone, email, or text message, as described below
• To understand how visitors use the Website and improve it
• To measure and improve our advertising, including showing our ads to people who have visited our Website (retargeting)
• To protect the Website and our business, prevent spam and fraud, and meet legal obligations

We do not sell your personal information to data brokers or other companies.

Who We Share Information With

We share information only as needed with service providers who help us run our practice and Website, and only as permitted by law. These may include website hosting and design providers, online form and scheduling tools, email and text message providers, analytics providers, advertising platforms such as Google and Meta (Facebook and Instagram), and services that display content on our site, such as Google Maps and Google reviews. These providers may process information on our behalf and are expected to protect it.

We may also disclose information when required by law, to respond to legal process, to protect our rights and safety or the safety of others, or in connection with a sale or transfer of our business.

Analytics, Advertising, and Retargeting

We may use Google Analytics, Google Ads, and Meta (Facebook and Instagram) tools on the Website. These tools use cookies, pixels, and scripts to collect information about your activity on our Website and on other websites and apps, such as pages you view, the content you click on, the date and time of your visit, and your approximate location from your IP address. They may also provide us with general audience information such as age range, gender, and interests.

We use this information to understand our visitors, measure how well our marketing works, and show you more relevant ads. This is called “retargeting.” For example, you may see our ads on other websites after you visit ours. Advertising companies may also collect information when you click on our ads.

We do not knowingly send the contents of the forms or messages you submit to advertising platforms.

How to opt out

• Google ads: manage your preferences in Google Ads Settings
• Meta ads: manage your preferences in your Facebook ad preferences
• Industry opt-out tools: aboutads.info/choices and the Network Advertising Initiative opt-out page
• Browser settings: most browsers let you block or delete cookies. Blocking some cookies may affect how the Website works.

Text Messages and Email

If you give us your mobile number and agree to be contacted, we may text you about your inquiry, appointment requests, appointment reminders, and information you asked for. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time, or HELP for help. Consent to receive marketing text messages is not a condition of receiving care or making a purchase.

We do not share your mobile phone number or text message opt-in with third parties for their marketing or promotional purposes.

If you give us your email address, we may email you in reply to your inquiry and, if you agree, send newsletters and promotions. You can unsubscribe at any time using the link in our emails or by contacting us.

Please do not send medical details by text message or website form (see above).

Embedded Content and Links to Other Websites

Our pages may include content from other services, such as videos, maps, and patient reviews. These services may collect data about you, use cookies, and monitor how you interact with their content, as if you had visited their site directly. Our Website may also link to other websites that we do not control. We are not responsible for their privacy practices, and we encourage you to read their policies.

How Long We Keep Information

We keep Website inquiry and contact information for as long as needed to respond to you, follow up, and run our practice, or as required by law. Patient medical records are kept according to Texas and federal medical record laws and our Notice of Privacy Practices.

How We Protect Information

We use reasonable administrative, technical, and physical safeguards to protect the information we hold. However, no website, email, or electronic storage system is completely secure, and we cannot guarantee absolute security.

Your Choices and Rights

• Opt out of marketing. You may ask at any time to be removed from our marketing database, by phone, email, or written notice. We will honor your request.
• Access, correction, and deletion. You may ask what personal information we hold from your Website inquiries and request that we correct or delete it, subject to legal and record-keeping requirements. Requests about your medical records are handled under our Notice of Privacy Practices.
• Other rights. Depending on where you live, you may have additional privacy rights. Contact us and we will respond as required by law.

Children's Privacy

The Website is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the Website. Parents and guardians of minor patients should contact our office by phone.

Changes to This Policy

We may update this policy from time to time. The “Last updated” date at the top shows when it was last changed. Continuing to use the Website after an update means you accept the updated policy.

Contact Us

Questions about this policy or requests to opt out or remove your information:

RCH Plastic Surgery (Aesthetic Plastic Surgery of Texas, PLLC)
2140 W. Grande Blvd, Ste A, Tyler, TX 75703
Phone: (903) 251-2765
Email: info@rchplasticsurgery.com